Ashdown Engineering makes historic change in the UK with appointment of Sound Technology Ltd
London, UK, 1st September 2021: Ashdown Engineering, world-class manufacturers of bass and guitar amplifiers, announce the appointment of Sound Technology Ltd as the exclusive UK distributor for all its products, including Meters Music, a consumer division of Ashdown Engineering.
This is a historic moment in the Ashdown timeline as for the first time Ashdown will use a distribution model in the UK and Ireland.
“With the launch of an ever broader portfolio of products, including the incredible Ashdown Near Field Monitors, the need to expand the current dealer base was imperative.” said Dan Gooday, Managing Director, Ashdown. “Sound Technology's professional distribution capabilities across MI, Pro Audio and consumer channels will allow Ashdown to stay focused on product development and new marketing activities, exercising our ability to work with artists around the world. We are incredibly indebted to our retailers in the UK for the support of our brand over the past 24 years and Ashdown will still be on the end of a phone and available for any questions.”
Sound Technology Ltd is one of the largest independent distributors operating in the professional audio, professional lighting and musical instrument industries, providing brand-focussed representation for a select number of high-profile international brands. Sound Technology Ltd is a wholly owned subsidiary of Midwich Ltd, part of the Midwich Group plc.
David Marshall, Managing Director, Sound Technology Ltd said, “Sound Technology Ltd are honoured to have been chosen by Ashdown to be their distribution partner for Ashdown and Meters in the UK. Ashdown is a brand and a company we have long admired. With its mix of MI and consumer product across bass and guitar amplification, pedals, studio monitoring and headphones we feel that it fits perfectly into our routes to market and our expertise in sales, marketing and supporting quality product. We look forward to working with existing Ashdown and Meters resellers and introducing the product to carefully selected new retail partners in the coming months.”
Bridging the gap between pro and consumer with a well thought out product range, Meters by Ashdown Engineering brings every ounce of the Ashdown legacy to bear in design, engineering and acoustic expertise. Launched in 2017 at CES, Meters is a unique range of headphones and audio products, bringing together lifestyle and audiophile aspirations in one incredible package.
Meters OV-1-B Connects have been launched to critical acclaim from some of the world’s most prestigious publications, with Meters expanded into the gaming market with the Level Up headphones.
The remainder of 2021 will see a range of exciting product releases from both Ashdown and Meters - as well as plan for what will be a monumental year in 2022 with Ashdown celebrating its 25th anniversary.
For more information, please visit ashdownmusic.com & metersmusic.com
soundtech.co.uk/music-retail/ashdown & soundtech.co.uk/music-retail/meters